Revised Story About "Bloody Book"
We reported recently about a new limited edition book that was to include the blood of Indian cricket player Sachin Tendulkar. Here is updated info about the story. I can't understand the mix-up. Did the publisher SAY the book was to include blood?
Source: MTV Iggy
Last week, media around the world reported the curious news that Indian cricketeer Sachin Tendulkar was in the works to release a limited-edition book that included… wait for it… a page in it that was dyed red from Sachin’s own blood. Our first thought after ‘Ew, gross!’ was to wonder who would want to pay thousands of dollars for such an item and what twisted, Twilight-loving vampire publisher would commission such an idea. After all, it’s one thing for fans to call for your blood when you mess up a play, but quite another for them to want it for memory’s sake.
According to last week’s Guardian:
Only for the most dedicated of fans, the “blood edition” of the Tendulkar Opus, which also includes unpublished family pictures and Tendulkar’s thoughts about his career, weighs 37kg, measures half a metre square and stretches to 852 pages edged in gold leaf, costing $75,000 (£49,000). Out next February, only 10 copies are being printed and they have all already been pre-ordered. “The signature page will be mixed with Sachin’s blood – mixed into the paper pulp so it’s a red resin. It is what it is – you will have Sachin’s blood on the page,” said publisher Kraken Media’s chief executive Karl Fowler. “It’s not everyone’s cup of tea, it’s not to everyone’s taste and some may think it’s a bit weird. But the key thing here is that Sachin Tendulkar to millions of people is a religious icon. And we thought how, in a publishing form, can you get as close to your god as possible?” As well as taking blood from the cricketer, Kraken asked for a sample of his saliva and used this to create his DNA profile, which will be printed on a two-metre gatefold in the book. “What you’ll be looking at is his genetic makeup,” said Fowler.
But the latest news is that Sachin has no plans of donating any pints for purposes of painting his autobiography crimson. He claims the Guardian’s report was misinformed:
“There is no truth in my blood being part of the book,” Tendulkar told a leading daily in comments published on Saturday. Kraken chief executive Karl Fowler was quoted by the British broadsheet as saying 10 copies of the book would be printed using Tendulkar’s blood. Fowler, who had been earlier cited as saying Sachin’s blood would be “mixed into the paper pulp so it’s a red resin” said that his comments had been “misunderstood.” “The Opus will not carry any blood as mentioned in the several articles/TV reports that have appeared over the past few days,” Fowler was quoted as saying. “I believe my thoughts on this matter have been misunderstood,” the publisher added.

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